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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

While the goal of one email may be to generate registrations of a webinar (lead generation) and another may be to create sales (conversions), these are generally the top metrics for determining the success of an email campaign. Originally published on July 6, 2018, by Chad. Email campaign success metrics. Want more resources like this?

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LeanData Announces 3rd Annual Ops-Stars Conference

LeanData

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Ops-Stars 2018 will over-deliver on that commitment. SUNNYVALE, Calif., About LeanData.

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LeanData Announces 3rd Annual Ops-Stars Conference Leading Industry Event for Operations Leaders Focuses on Next Generation Revenue Operations

LeanData

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Ops-Stars 2018 will over-deliver on that commitment. SUNNYVALE, Calif., About LeanData.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The average time being spent on pages can be directly co-related with prospects’ indulgence on the site. Video Views: A study by HubSpot in 2018, deduced that prospects on a website give priority to videos on a page over content, to learn about a product or service.

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Top Search Conferences You Must Attend in 2019

Outbrain

Another year has passed, and with it, so many new trends and changes in search marketing. What’s more, it’s a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms. There’s an option for boot camp and workshop registration only. July 15-17, 2018. 2 YoastCon 2019.

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A B2B Marketer’s Field Guide to Webinars: Trends, Technology, and Tactics to Get Started Today

Hinge Marketing

What trends should B2B marketers be aware of? Nearly 22% of the firms studied identified using webinars as part of their marketing mix in 2018, compared to 16% in 2015. Here at Hinge, we have experience producing or co-hosting over 100 webinars. Getting Started With Webinars. Your situation will vary.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

It’s funny to me that computers actually caused many messages to be the same – provided you gave AI all the exact same prompts.” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. This emerging trend poses worrisome implications for journalists, PR professionals, and publishers alike.