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Four B2B Marketing Trends That Will Define 2018

Act-On

What are the top B2B Marketing trends you should be paying attention to in 2018? What are your peers and the best-in-class marketers focusing on this year? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.

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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Keep reading!

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

They rely on research to understand economic and industry trends. Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. An echo chamber is an excellent metaphor for the concept of confirmation bias.

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Customer Experience Trends 2018 – Part 4

Aberdeen

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. The processes highlighted in our previous article were: customer journey mapping and automation. Augmented intelligence.

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A snapshot of the email service provider (ESP) landscape

Litmus

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. Keep an eye on emerging trends in email marketing, and ensure your chosen ESP aligns with your goals for powerful and effective email communication.

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6 Social Media Trends for 2020

BenchmarkONE

A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. Click-through-rates from social media dropped from 2018 to 2019.

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How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.