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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

Viewers are flocking to AVOD, an eMarketer study shows. The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. That’s double its 2018 value.”. That’s a promising sign. video viewers by 2025, or 165.4 million people.

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. billion in ad revenues in 2018 — firmly placing it in the No.

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3 Companies Winning the OTT Race With Advertisers

readwrite

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.

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The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

billion to reach local consumers this year, which represents a $600 million increase compared to what national brands spent locally in 2018. In 2018, programmatic mobile ad spend in the U.S. Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. Geo-Fencing.

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Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer).

Buy 58
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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. eMarketer ). eMarketer ). e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ). eMarketer ). eMarketer ). What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter?