Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
Martech
APRIL 1, 2022
Viewers are flocking to AVOD, an eMarketer study shows. The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. That’s double its 2018 value.”. That’s a promising sign. video viewers by 2025, or 165.4 million people.
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