Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. How will this event benefit the company 3-6 months from now? Who needs to be involved in the planning/promotion process?

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Webbiquity

APRIL 10, 2018

An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. 58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. 96% of B2B companies plan to use video in their content marketing over the next year.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Hubspot

OCTOBER 13, 2016

Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands. Perhaps the same is true for gaming.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Terminus

NOVEMBER 28, 2017

In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. Targeting a company that is not a good fit for your business is a waste of your marketing budget. Improve the ROI of Events.

Account Based Marketing 37

Account Based Marketing Hubspot Lead Ranking Paid Search Agency 37

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck? At both events, you generate roughly the same number of leads.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Full Circle Insights

JANUARY 26, 2021

Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. The shift to digital channels is another reason for the Agile Marketing trend. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Designing a Lead Lifecycle.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52