Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Read More: Top Marketing Conferences in 2021 ]. But, what about lead generation?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

KoMarketing Associates

MAY 6, 2020

Instagram stories specifically grew at a rate 15X the rate of feeds in 2017 alone… and this isn’t slowing down anytime soon. While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Thought Leader Conference Sessions.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

nDash

FEBRUARY 1, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. Welcome to a new series of Dumb Questions for Brilliant Marketers. And how (if at all) has the role of content marketing shifted during this time? I thought, “what am I going to do now?”

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face. Accordingly, the metrics that matter look very different.

Account Based Marketing 48

Account Based Marketing Sales Management Top of Funnel ABM 48

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Technology affects every aspect of today’s marketing team.

Planning 13

Planning B2B Thought Leadership Thought Leadership Advertising Agencies 13

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Create educational and fun videos to define event topics or goals.

Tips 107

Tips B2B Thought Leadership Conference Thought Leadership 107