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4 Reasons Why You Should Integrate HubSpot and Microsoft Dynamics

SmartBug Media

er, well, at least as old as 2016 when the integration was first made available: the partnership of HubSpot and Microsoft Dynamics. But if you’re looking for cleaner data, breaking down data and people silos, and improving your segmentation, the HubSpot and Microsoft Dynamics integration should be on your short list to set up.

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Bluffing Your Way Through Dreamforce – Predictive Analytics

Leadspace

Predictive analytics will come up during Dreamforce. Predictive analytics is rapidly gaining popularity – and curiosity – among B2B lead generation professionals. It’s bound to feature at Dreamforce 2016. ROI with predictive analytics. Don’t worry. We’re here to help. First, the basics.

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Customer Data Platform Discussion with David Raab

Porch Group Media

Anders Ekman: Hello, I’m Anders, President of V12, and we have a great segment for Next Best Action today. In 2016, the market took off. Now, there is web analytics data, mobile app data and CRM data. So they need those activation components, analytical components, delivery components and so on.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. They also help our audience put faces to the names of the webinar hosts and establish our presenters as credible experts. In-depth analytics from Wistia lead to great results. 2) It's easy to measure the ROI of video.

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Best Digital Marketing Books 2020

Brightedge

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. By Sherri Rose, 2012.

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

To say account based strategies were prominent in 2016 is an understatement. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. Trish Bertuzzi.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Here are a few ways that feature marketing can help your SaaS business: Attract new customers by branching into distinct market segments. billion in 2016). Predictive analytics : AI and ML analyze past data and predict which prospects are likely to convert, as well as churn rate and customer lifetime value. Management.