Onalytica B2B

NOVEMBER 25, 2015

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. MAPPING THE B2B MARKETING COMMUNITY.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

NOVEMBER 18, 2015

We discovered a very engaged community, below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. Be sure to click on the map to enjoy the full size network diagram in greater detail! times higher in H1 2015 than the overall average in full-year 2014.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Onalytica B2B

DECEMBER 23, 2015

Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast! Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM.

Lead Scoring 40

Lead Scoring Lead Ranking Brand Identity Branding 40

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Kevin Thomas Tully – Vice President of Marketing Enablement at Markistry.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

MARCH 23, 2016

In September 2015, 15% of consumers indicated celebrities had influenced their decision in the purchase of a beauty product and some 20% of consumers suggested that it had been bloggers who were the influence. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING?

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Biznology

APRIL 14, 2015

Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? I might add three more circa 2015: Is this article native-accessible and mobile-optimized for users visiting via phones and tablets?

Google 80

Google SEO Adsense PageRank 80

Onalytica B2B

SEPTEMBER 16, 2015

In 2003, social networking website MySpace was launched. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). Facebook is currently the most used social media networking website in the world, with 1.5

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 20, 2016

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Hubspot

NOVEMBER 22, 2016

Maybe you do, if you’re a marketing nerd like I am.) As marketers, all of this stuff matters. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt. 4) PageRank was named after Google co-founder Larry Page. PageRank itself has quite a history.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 26, 2016

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. Then, in 2015.

SEO 28

SEO PageRank Mobile Advertising Keywords 28

Onalytica B2B

AUGUST 26, 2015

This is why the industry has grown so rapidly from Q2 2014 to Q2 2015, investment was up 96% compared with the previous four quarters. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. PageRank (Normalised). PageRank (Normalised). Twitter Handle.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

FEBRUARY 17, 2016

The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items. This networked utopia isn’t a new concept. Below you can see a network map of the online conversation. So too are expectations.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

MAY 6, 2016

According to Startup Health 2016 has already seen 4 deals over $100M, as compared to 7 in all of 2015. This trend is set to continue as industry players take an active role in piloting, investing in, and mentoring young digital-health companies helping to bring the innovations to market needed to sustain long-term health outcomes.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0