Martech
JUNE 25, 2025
Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on the economy, marketing leaders everywhere are searching for a clear path forward. In this episode of Conversations with MarTech, we sit down with Lisa Cole, an award-winning marketing leader and four-time CMO who’s currently at the helm as CMO of marketing managed services firm 2X.
CMSWire
JUNE 23, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
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Webbiquity
JUNE 24, 2025
Forbes recently reported on a less-than-one-year-old startup focused on “Generative Engine Optimization” (getting your brand or content to appear in AI searches) valued at over $100 million. Can any company that sells a tool which is basically a new twist on traditional SEO tech really be worth that much? Maybe. But there are reasons to be skeptical.
Marketing Insider Group
JUNE 23, 2025
Running a business can feel extremely overwhelming, regardless of how much support and resources you have at your disposal. Toss digital marketing into the mix, and suddenly you’re burnt out beyond belief and ready for some help. That’s why outsourcing your digital marketing can make a huge difference. You’re not just handing off a task, you’re handing off stress, deadlines, and the weird midnight anxiety that comes from trying to figure out if Google changed its algorithm.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SEMrush
JUNE 23, 2025
Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ahrefs
JUNE 24, 2025
However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored for SEO.
Marketing Insider Group
JUNE 24, 2025
Social media is no longer just a place to connect with friends or scroll for entertainment. It’s become a thriving marketplace where product discovery, brand engagement, and purchases happen in the same feed. As platforms double down on in-app shopping and creators gain more influence over consumer decisions, the future of e-commerce on social media is being rewritten in real time.
Marketing Interactions
JUNE 24, 2025
If we’re honest, we’d admit that much of B2B marketing today is performance. It’s shallow, lacks the nuance that comes with buyer context, and suffers from irrelevance. The B2B buyer research I’ve read recently confirms this is how buyers see vendor content; a blur of sameness where they wish they could find meaning that matters to them. We’ve perfected the optics, the campaign sequences, the metrics.
WordAgents
JUNE 24, 2025
Social media ROI (return on investment) measures the value a business gains from its investment in social media. That value could show up as leads, sales, traffic, or even stronger relationships with potential customers. Many businesses struggle with one question: How can you tell if social media efforts are actually working? The first instinct might be tracking likes and shares, but that doesn’t cut it.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Lenny's Newsletter
JUNE 24, 2025
👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now You’re probably hearing a lot of AI jargon, and you probably sort of know what some of it means. but not really.
Marketing Insider Group
JUNE 25, 2025
In 2025, reaching patients means embracing the progress that technology has brought with it. In fact, in 2023, more than 50% of patients in the United States had declared that seeing a doctor through a virtual consultation was far easier and more convenient than going in person. Although telehealth is growing quickly, some professionals might find themselves without patients if they don’t pair their services with effective marketing strategies.
Search Engine Journal
JUNE 24, 2025
Where is AI making the biggest marketing impact? Get the data and see where marketers plan to invest next in our State Of AI report. The post The State Of AI In Marketing: 6 Key Findings From Marketing Leaders appeared first on Search Engine Journal.
WordAgents
JUNE 26, 2025
Quality content creation sits at the center of most marketing strategies today. With more companies investing in blog content, product copy, and demand generation, the decision to outsource writing becomes common. A few questions drive the freelance writing agency vs independent debate. Should you work with an independent freelance writer or hire a writer through an agency?
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Sprout Social
JUNE 26, 2025
Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.
Computer Market Research
JUNE 25, 2025
In today’s crowded markets, manufacturers must compete not only on product quality but also on how easy they are to work with. Nowhere is this more important than in your partner programs. One area where efficiency and trust can make or break the relationship is deal protection—and that’s where deal registration tools come in. With the right tools in place, manufacturers can protect margins, prevent channel conflict, and reward partner loyalty—while gaining real-time visibility into their pipeli
Search Engine Journal
JUNE 23, 2025
Want better B2B results? Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement. The post 5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience appeared first on Search Engine Journal.
CMSWire
JUNE 24, 2025
AI is changing the game for brand imagery — cutting post-production time, boosting personalization and extending the shelf life of visual assets. Continue reading.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Oktopost
JUNE 23, 2025
The conversation around employee advocacy has evolved. We’re no longer asking why to invest in it. The question now is: How do you build an advocacy program that sticks? One that employees want to be part of and stay part of? In our latest webinar From program movement: The three secrets to an unstoppable employee advocacy program , we heard from two powerhouse leaders who’ve built advocacy engines that are overflowing with demand and driving measurable business impact.
Martech
JUNE 24, 2025
The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening in digital asset management (DAM). Forget earlier discussions of metadata enrichment and basic content generation; we’re entering an era where autonomous AI agents will redefine how we interact with, manage and capitalize on digital assets.
Search Engine Journal
JUNE 24, 2025
Customer journeys resemble playgrounds more than funnels. It's time to adapt your strategy to match real customer behavior. The post Human-Centered Marketing: The Right Message To The Right People appeared first on Search Engine Journal.
CMSWire
JUNE 25, 2025
The modern CMO must blend AI fluency with human creativity to lead cross-functional transformation and drive lasting customer connection. Continue reading.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sprout Social
JUNE 27, 2025
With over 2.7 billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes.
Martech
JUNE 26, 2025
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage.
Heinz Marketing
JUNE 25, 2025
Customer-Led Growth (CLG) requires a new lens for measurement. Traditional funnel metrics like MQLs or pipeline velocity don’t tell the full story of how your best customers drive long-term growth through retention, expansion, and advocacy. In this blog, we’ve compiled some of the most frequently asked questions about CLG metrics and how to put them into practice. 1.
CMSWire
JUNE 27, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Ahrefs
JUNE 23, 2025
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.
Visitor Queue
JUNE 27, 2025
B2B prospecting is one of the most critical components of any successful sales and marketing strategy. It’s the process of identifying potential business customers who might be interested in your solution and initiating contact to begin building a relationship. While that might sound simple, effective prospecting requires more than just cold calling or sending out […] The post 15 B2B Prospecting Strategies to Generate More Qualified Leads appeared first on Visitor Queue Blog | Identify Web
Search Engine Journal
JUNE 23, 2025
Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry. The post Jill Whalen’s SEO Legacy Still Shapes The Industry appeared first on Search Engine Journal.
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