Sage Marketing
MAY 11, 2025
Our vast experience and HubSpot statistics over the years show that B2B marketing automation can boost your revenue by over 10% in just 69 months, but common mistakes can derail your efforts. Here’s a quick overview of the seven pitfalls to avoid. Inaccurate Data Management: Messy data leads to wasted resources and poor results. Regularly clean and validate your data.
Inbox Insight
MAY 6, 2025
B2B demand generation is constantly evolving, shaped by new strategies, technologies, and buyer behaviors. The Demand Bites podcast has gathered insights from leading B2B marketing experts about what’s working right now and what will drive success throughout the year. From building trust through thought leadership to using AI effectively, this article highlights expert-backed approaches you can use to refine your marketing strategies and drive sustainable growth for your organization.
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protocol 80
MAY 7, 2025
Struggling with B2B or manufacturing SEO? Learn how site optimization, industrial-focused keywords, and an inbound strategy can drive real growth.
Navigate the Channel
MAY 14, 2025
When you think of influencer marketing, big names on Instagram or famous YouTubers with millions of followers might come to mind. But what if the key to unlocking more powerful marketing results rests with influencers who have only a few thousand followers? Enter micro-influencers, a game-changing segment of social media personalities who are redefining how brands connect with audiences.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Single Grain
MAY 13, 2025
Marketers require many tools to stay organized and execute their strategies. Everything from content creation to scheduling and project management are core tools in any marketer’s arsenal. With the global creative software market reaching $13.95 billion in 2024 and a projected CAGR of 10.1% through 2028, according to The Business Research Company , selecting the right tools is more criticalandpotentially more overwhelmingthan ever.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Trade Press Services Newsletter
MAY 1, 2025
Relaunching an upgraded website is a major milestone for any B2B business. But a successful relaunch requires much more than a fresh design or updated content. Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine h
WordAgents
MAY 21, 2025
Should you outsource social media or build an internal team? Most businesses face this decision once growth demands consistency. The problem is that social media moves fast. Content production, performance tracking, and paid campaigns all require time, skill, and tools. Some companies hire in-house and try to manage with existing resources. Others work with a social media management company to fill gaps or take over the process.
Vision Edge Marketing
MAY 13, 2025
Its easy to be sucked into the vortex of now but good leaders will almost always be thinking about tomorrow. These leaders consider what changes are required to prepare the organization for the future and how big a change should be made to get there. They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success.
Marketing Insider Group
MAY 12, 2025
Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. With so many moving parts from keywords to landing pages even small missteps can drain your budget. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Quick Takeaways: Automated bidding saves time and improves performance use Google’s AI to adjust bids in real-time.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Webbiquity
MAY 27, 2025
Guest post by Ann Smarty. Branding is going to be key for AI discovery because more and more people are starting to use generative AI platforms like ChatGPT and Gemini to get product and business recommendations. One of the earlier studies stated that consumers have increasingly been using ChatGPT for product discovery and recommendations. As the rate of ChatGPT adoption is skyrocketing, more and more people are likely to use AI platforms to discover brands and products.
Customer Experience Matrix
MAY 24, 2025
The Substitution-Transformation-Infrastructure-Business Model (STIB) innovation diffusion model I presented in my last blog post is intriguing, but does it reflect reality? One measure is whether it provides a useful classification of industry products. To test this, I looked at the past ten weeks of product news in the CDP Institutes daily newsletter, which came to about 50 items.
Martech
MAY 23, 2025
B2B teams are producing more content than ever and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need more good content. That means shifting from volume-driven output to content with a purpose targeted, relevant and real.
WordAgents
MAY 22, 2025
Content takes time. Not because writing is slow, although it can be sometimes, but because the process often starts without direction. Writers guess what to cover. Marketers assume the angle is obvious. Then, if editors get a draft that misses the point, the cycle starts back at the beginning and repeats. Most of that time wasting comes from one missing step: the content brief.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Vision Edge Marketing
MAY 20, 2025
Christina Porter, the President of Stallergenes Greer Canada and Vice President of Strategy for Stallergenes Greer North America. The company provides therapies to help improve life for people who suffer from allergies. In 2017, Stallergenes Greer acquired a successful family-owned Canadian company to create a fully integrated Canadian operation. The company encountered several challenges during the transition that required them to take some steps back and re-engineer customer-centric processes,
Marketing Insider Group
MAY 28, 2025
As you know, foot traffic is the lifeblood of a physical retail store. No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. If you’ve been looking around your quiet store, wondering how to get people off the sidewalk and inside your shop, you’re in good company.
Webbiquity
MAY 20, 2025
According to recent research from Brafton, 83% of U.S.-based marketing professionals say that using AI tools is part of their daily routine. Per SurveyMonkey , 69% are excited about it; 14% are worried; and 17% are both excited and worried. Marti, the MarketingTech. AI mascot It’s been clear for a while that for marketers, using AI tools will very soon be (if it isn’t already) a basic job requirement.
Customer Experience Matrix
MAY 11, 2025
As someone who has spent his career tracking new technologies, Ive long been fascinated by how those technologies spread over time. The standard model of technology diffusion , developed by Everett Rogers and based on New Deal studies of how farmers adopted new crops, offers the familiar segmentation of users into innovators, early adapters, early majority, late majority, and laggards.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Act-On
MAY 23, 2025
Prospects are shopping for your products and services, comparing them to those of competitors, and trying to decide which one best solves their problem. Its not always an easy choice. Want to know what often becomes the tipping point? Brand advocacy. We see it all the time in B2C. Youre shopping for a new product, read a bunch of glowing five-star reviews, and decide to take the leap.
WordAgents
MAY 6, 2025
Running a business is demanding. Between serving clients, managing operations, and planning for growth, content tends to fall to the bottom of your priority list. But content matters. You want your business to show up when someone searches for solutions that you offer. Maybe you start by writing content yourself, squeezing it in between client calls or late at night.
Vision Edge Marketing
MAY 6, 2025
What business leader wouldnt want to be more profitable and more productivefaster? Hows it totally possible? With data. Harvard Business Research found organizations that extensively use data-driven decision-making are, on average, 6% more profitable and experience 5% more productivity than their peers. Edge Delta found organizations that leverage big data report an average 8% increase in revenues and a 10% reduction in expenses.
Marketing Insider Group
MAY 27, 2025
If your blog feels like it’s shouting into the void, it’s time to give it a megaphone. Webinars and podcasts can be that megaphone, turning your written words into engaging conversations and live events. They don’t just add flair; they breathe new life into your content, making it more accessible and shareable. Quick Takeaways: Webinars and podcasts can transform your blog posts into dynamic, engaging content.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
MAY 21, 2025
Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. But buyers don’t assign value to features in isolation. They mentally tie features to outcomes they care about and do it in a way that protects them from regret. In that sense, people don’t buy the “why” alone.
Sprout Social
MAY 22, 2025
Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesnt mean leaving performance behind. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.
Salesforce Marketing Cloud
MAY 6, 2025
If your company is like most, you probably use several AI tools. The finance department may be using artificial intelligence (AI) to streamline budgets. Sales might be trying out an AI agent to generate leads. And HR might be using AI to source candidates. Its all exciting and good until projects overlap and no one knows which are the “right” tools to use.
WordAgents
MAY 8, 2025
Finding good content writing agencies is like finding a partner who understands the needs and goals of your business. While filing a blog calendar or outsourcing articles is important, an agency that can scale with you as you evolve means a lot more. Take a moment to ask yourself: Why do you need a writing agency? Maybe you want to boost your search rankings, engage your audience, or convert visitors into customers.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Zoominfo
MAY 15, 2025
Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. Youve probably seen examples of this new discipline on social media, usually with a sped-up screen recording of how someone clicked through a bunch of apps and connected data sources and AI agents to identify market segments and push out content at scale.
Marketing Insider Group
MAY 20, 2025
Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you. However, you dont need to spend a fortune like the big corporations.
Martech
MAY 21, 2025
If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.
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