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The Advantages and Disadvantages of Hosting Your Email

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Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email?

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When Reframing Email Marketing Strategies Consider These 7 Tips

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Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers.

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What is an Email Block?

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One of the instances that tend to annoy any digital marketer is when their emails get blocked. You can spend a lot of money setting up and targeting your buyers, but blocked emails can cause these costs to shoot up and be a point of contention between you and your marketing team.

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5 Tips to Use Brand Pitch Email Templates to Complement Your Email Marketing Efforts

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Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Grow Your Business with Voice of the Customer

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Imagine you’re a consumer on the hunt for a new pair of sneakers. You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger.

Apology Email: When, Why & How To Send One (With Examples)

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Tech issues, accidental email sends, wrong promo codes, incorrect info, they’re almost impossible to prevent completely. Issues like these can mar customer relationships when left unfixed. Thankfully, you can quickly patch things up with another email, granting you caught the error right away.

5 Tips to Use Brand Pitch Email Templates to Complement Your Email Marketing Efforts

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Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing.

How Artificial Intelligence Can Help Your Emails Reach The Inbox

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Every time you send an email to market your brand, you always want your target to get the information. This helps you create engagement and increase the chances of sales by promoting your brand.

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What is CTA in Email Marketing?

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Among the most crucial components of an email marketing campaign is the call to action, often known as the CTA. A call-to-action email button or link that captures the attention of a subscriber and urges him or her to take action.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

What is CASL (Canadian anti-spam law)?

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Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam.

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LinkedIn and Email Campaign: The Growth Hacking Duo For Supercharging Growth

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LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects.

The Importance of an Email Marketing Database for a Business

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Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!”

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

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“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary.

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The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

10 Action Words To Write Catchy Subject Lines

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How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line.

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6 Digital Marketing Strategies To Set Your Small Business Up For Success

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Until a decade ago, big used to matter. Homes. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling legitimate businesses. A bigger enterprise meant value was created at scale.

Email Marketing vs. Marketing Automation: Explained

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YES, Email Marketing is different from Marketing Automation. I understand that the difference can be overwhelming at times. But believe me, it’s important for you to know how and where they differ. To ensure that you pick the one that fits into your marketing plans better.

8 Great Examples of User Onboarding Emails From Top Brands

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User onboarding is an important step in any customer’s journey, making it crucial from an organizational point of view. About 86% of companies state that they are more likely to stay loyal to a company that carries out the customer onboarding process effectively.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

The 3 Most Important Steps to Prevent Email Spoofing And Phishing

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In this day and age, no one can afford to ignore cyber threats. Cybersecurity is extremely important, and email security is not an exception.

The 3 Most Important Steps to Prevent Email Spoofing And Phishing

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In this day and age, no one can afford to ignore cyber threats. Cybersecurity is extremely important, and email security is not an exception.

The Ultimate B2C Marketing Automation Guide: How It’s Different

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There are rumours that email marketing will soon be dead and it does not lead to good returns. And many more!!

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What is An Email Tracker & Why Is It Important?

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If you have an active email address, you can tell how annoying it is to get repeated emails from the same sender. The feeling is worse when a series of marketing emails flood your inbox.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

9 Strategies to Boost Your Email Marketing Lead Generation

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Having an active and engaged list of email subscribers is an incredibly valuable asset. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services.

How SMS and Email Work to Create the Ultimate Customer Engagement?

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SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions.

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How SMS and Email Work to Create the Ultimate Customer Engagement?

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SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions.

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What are No-Reply Email Addresses and Why You Should Stop Using Them

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Marketing is best when it feels genuine. Customers build a connection with brands that feel less “corporate” and more like real people. This is especially true in email marketing. Unlike social media posts or blog content, customers see their email inbox as a private space.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

7 Types of Emails You Need to Use in Your Sales Strategy

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Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers to interact with brands.

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Top 10 Email Marketing Tips for Financial Services

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Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game.

Email Marketing Vs Chatbots - Which is Best for Your Business?

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You’ve spent time, money and energy creating a valuable product. You know your target audience, ideal buyer persona and have a strong market fit. But now you need leads. A lead is a prospect that you can convert into a paying customer.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

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Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

5 Best Ways to Spice Up Your Email Marketing With Videos

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No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking.

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