Sword and the Script | B2B

APRIL 15, 2025

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Its woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer.

Trust Marketing 84

Trust Marketing Sales Cycle PR B2B Sales 84

Heinz Marketing

APRIL 9, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing AI is all the buzz in B2B marketing right nowand lets be honest, its causing a lot of anxiety. Whether you’re a CMO, a marketing ops pro, or a content manager just trying to hit deadlines, the rise of AI has probably made you wonder: Is my job safe? or Am I falling behind? Good news: you’re not alone, and most of the worry?

Marketing AI 95

Marketing AI B2B Marketing Top of Funnel B2B 95

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.

Tactics 123

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 123

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Trade Press Services Newsletter

APRIL 3, 2025

Our attention spans arent what they used to be. With constant distractions from devices and an endless stream of new messages, people find it increasingly difficult to focus on a single task for an extended period. Over the past couple of decades peoples attention spans have shrunk to just 47 seconds on any screen before shifting their attention elsewhere, says Gloria Mark, PhD , of the University of California Irvine.

Demand Generation 227

Demand Generation Viral Marketing Webinar Metrics Storytelling 227

Roketto

APRIL 24, 2025

Let's talk about getting your business noticed right where it matters most: your local community. You've poured your heart and soul into creating fantastic content, but if the folks around the corner don't know about it, it's like hosting the best party ever and forgetting to send out the invites. That's where the magic of local SEO comes in. It's all about ensuring your website and content pop up when potential customers in your area search for what you offer.

Advertising Agencies 83

Advertising Agencies SEO Paid Search Agency Ad Agencies 83

CMSWire

APRIL 9, 2025

Jon Miller breaks down why the B2B playbook is broken and how AI, brand and buying groups are reshaping the future of marketing. Continue reading.

CMO 108

CMO B2B Marketing B2B Marketing 108

Vision Edge Marketing

APRIL 22, 2025

Dashboards are valuable tools for decision-makers. They transform complex business intelligence, data, and key performance indicators (KPIs) into clear, actionable insights. Traditionally, dashboards offered a snapshot of past performance, relying on historical metrics and measures, which made data-driven decisions for the future less reliable. That is changing.

Storytelling 162

Storytelling Marketing Management User-Generated Content Interactive Marketing 162

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Whats one way to achieve that? Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.

Paid Content 159

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 159

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., how to create friend circles in Google+…remember that?) while others are almost timeless. For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

WordAgents

APRIL 29, 2025

Scrolling through social media feeds feels like shouting into a voidyour carefully curated social media strategy flops while competitors somehow cultivate thriving communities. The difference isn’t fancier graphics or posting frequency. Successful brands connect on a deeper level, one that transcends product features and promotional calendars.

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Not according to a recent report from NetLine , who use prospect behavior on their buyer engagement platform to measure what they call the Consumption Gap, the time between when content is requested and when that content is opened for consumption.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. And with the right mix of premium services and add-ons , both offer the basics of marketing automation: email and multichannel marketing, campaign management, automation, lead nurturing, and analytics.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Ranking 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Vision Edge Marketing

APRIL 15, 2025

Mark L. Vincent brings a wealth of expertise in driving customer-centric strategies at the C-Suite and board level. What I admire about Mark is his commitment to bridge the gap between executive leadership and boardroom strategy. In this episode of What’s Your Edge? , Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support gover

Enterprise Management 209

Enterprise Management Work Management Lead Ranking Marketing Management 209

Marketing Insider Group

APRIL 21, 2025

Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.

Small Business Marketing 264

Small Business Marketing Design Paid Search Agency Work Management 264

Webbiquity

APRIL 2, 2025

Guest post by Ann Smarty. For a few years now, we’ve watched Google focusing on better understanding and answering users’ questions. Google has started giving (what it views as) the best answers additional exposure in search, suggest related questions, and try to answer questions in various visual ways (i.e., knowledge graph and carousels).

FAQ 211

FAQ Keywords Google Paid Search Agency 211

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. But after hitting “publish,” the engagement barely registersa few courtesy likes, zero comments, and certainly no sales. Running a business on social media should generate more excitement than this, shouldn’t it?

Social Media 195

Social Media Promotion Media Business 195

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?

Marketing AI 126

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 126

Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Live activations are becoming cultural moments that take up considerable social chatter.

Activities 111

Activities Brand Identity Branding Social Media 111

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking an approach that examines how components interact within a complex whole.

Enterprise Management 130

Enterprise Management Marketing & Strategy Marketing Management Marketing Analytics Tools 130

Marketing Insider Group

APRIL 22, 2025

You dont want your next campaign to be just another fundraising ask. Product fundraisers are inherently more enticing because they give donors something in return for their contributions. However, you still have to put thought into your marketing strategy to grab your audiences attention. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. 1.

Peer-to-peer 228

Peer-to-peer Product Tips Urgency Marketing 228

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Webbiquity

APRIL 25, 2025

Contributed post. Payment delays often start small, like a client missing a due date or requesting extended terms. But these delays can snowball into broader disruptions that affect far more than your cash flow. Businesses rely on steady income to cover operating costs, pay employees, invest in growth, and meet their own obligations. Image credit: Microsoft Stock Images When that consistency falters, it puts pressure on every aspect of the organization.

Work Management 161

Work Management Marketing Management Effectiveness Business 161

WordAgents

APRIL 8, 2025

Ever wonder why you can’t resist checking that notification? Or why certain posts make you rush to buy something? The invisible forces of human psychologyespecially FOMO and our natural cognitive biasesshape virtually every interaction we have on social media. A good social strategy is powerful. You suddenly own three air fryers because someone in your feed made perfect french fries.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Martech

APRIL 24, 2025

Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. The industry-wide shift toward privacy-first marketing strategies continues whether Chrome catches up or not. “Google hitting pause on third-party cookie deprecation doesn’t stop the shift,” said Matt Spiegel, EVP at TransUnion. “Marketers can’t keep leaning on a tool that’s losing support across browsers and plat

Privacy 122

Privacy Google Marketing & Strategy Marketing Strategy 122

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

Communities 108

Communities Paid Content Brand Identity Branding 108

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the momentum, many sales professionals risk falling behind because they havent fully embraced AI.

Customer Surveys 130

Customer Surveys Marketing Analytics Tools Statistics Zoominfo 130

Marketing Insider Group

APRIL 28, 2025

Outsourcing web development isn’t just a budget-saving hack anymore. It’s a smart strategy. When you’re trying to launch a product, rebuild a site, or scale fast, hiring a full in-house team might slow you down. Or cost a fortune. Or both. Thats where outsourcing comes in. It gives you access to expert talent, saves time, and helps you deliver a better productwithout breaking your back (or your budget).

Demand Generation Agencies 146

Demand Generation Agencies Work Management Marketing Management Service 146

Webbiquity

APRIL 15, 2025

Contributed post. Are you struggling to keep up with the ever-changing ranking factors and best practices in SEO? With search engines constantly updating their algorithms, it’s easy to feel overwhelmed and unsure of how to maintain or improve your website’s ranking. Image credit: ThisIsEngineering on Pexels The good news is that by understanding and implementing the latest SEO strategies, you can keep up and get ahead of the competition.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141