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Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization

Vidyard

SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. . San Francisco, Calif. Phone: (226) 220-5351.

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5 Tips to Revamp Your 2016 Email Marketing Strategy

Hinge Marketing

2015 is nearly gone, but shouldn’t be forgotten. If you’re using email software or a Customer Relationship Management (CRM) system , you can easily pull analytics reports from your past email campaigns. Open rates are primarily indicative of how attention-grabbing your email subject lines are.

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

307% organic traffic. 21pp deal win rate. Organizations in competitive landscapes must continuously innovate to survive. And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). Historically, win rates against this competitor were about 50%.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. While Facebook Lead Ad helps you capture leads inside Facebook, your landing pages are still necessary for capturing leads from organic search and PPC. No -- they complement each other.