Vidyard

MARCH 15, 2021

Customer Service 5. This meant that one video could be sent to multiple people at the same organization, and easily shared amongst recipients. Benefits of personalized videos include: Breaking through the noise Higher email open rates Higher click-through rates More engagement Builds relationships Why does personalization work so well?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Hinge Marketing

DECEMBER 3, 2015

2015 is nearly gone, but shouldn’t be forgotten. If you’re using email software or a Customer Relationship Management (CRM) system , you can easily pull analytics reports from your past email campaigns. Open rates are primarily indicative of how attention-grabbing your email subject lines are.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Vidyard

DECEMBER 17, 2020

83% of respondents report that video is a form of content that is becoming more important to their organization ( Demand Metric & Vidyard, 2020 ). Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). SaaS companies proposals that had video enjoyed a 41% higher close rate ( Proposify, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

6sense

DECEMBER 10, 2021

307% organic traffic. 21pp deal win rate. Organizations in competitive landscapes must continuously innovate to survive. And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). Historically, win rates against this competitor were about 50%.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Vidyard

MARCH 23, 2021

Get the Report Video Marketing Strategy 93% of marketers who use video say that it’s an important part of their marketing strategy—an increase from 92% in 2020, making this the highest percentage of any year since 2015 ( HubSpot, 2021 ) According to 88% of marketers, video marketing provides them with positive ROI.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. While Facebook Lead Ad helps you capture leads inside Facebook, your landing pages are still necessary for capturing leads from organic search and PPC.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98