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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

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Does The Skyscraper Technique Work Anymore?

Marketing Insider Group

But, to be fair, that was back in 2015. You and I both know that the digital marketing landscape is changing quickly. The simple answer is yes, but when it comes to digital marketing , it’s unlikely that you’ll find success in a simple answer. So naturally, you create longer content with better structure and more value.

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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

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How to Determine Your Membership Site Content

Ontraport

By 2015, Lynda.com scaled to accommodate over 3,500 online courses — many of which featured video tutorials. billion , proving the effectiveness of the paid membership site model as a platform for online education. To get started, assess the market by researching the answers to the following: How many people want what you’re offering?

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How to Guarantee Your Editorial Calendar Works

Convince & Convert

Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. Most content fails, and the cost of that failure is real.

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How to Get Better at Lead Generation in 2016! (Webinar Recording & FAQ)

LeadSquared

As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. Online Marketing Tools & Tips. How frequently should we invest in video marketing?