Remove 2014 Remove Marketing Automation Services Remove Small Business Marketing Remove Case Studies
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The 11 Best Marketing Automation Software Tools in 2019

Hubspot

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider.

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How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark Consulting

Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. With multiple different tools to choose from, it’s difficult to find the right one for your requirements. ” What to Look for in a Vendor. Development of Customer Profiles. Reporting Mechanisms.

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7 Ways Sales & Marketing Can Leverage Artificial Intelligence

Pam Didner

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. It may also happen so that the selected model appears to be overly-voluminous for the task at hand as well, in which case overfitting takes place. . Artificial intelligence software is utterly multipurpose in nature.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. And the Nominees for Best 2013 Content Marketing Ideas Are…. A Case Study In B2B SEO Keyword Analysis.

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Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 11) “I don’t need a case study to prove my work.”.

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Q&A with Anthony Botibol, VP of Marketing at BlueVenn

ClickZ

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues.

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The Best of the Best: 2016 Video Marketing Awards

Vidyard

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform.