Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers.

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers.

Transparency 40

Transparency Tactics Brand Identity Branding 40

Convince & Convert

APRIL 9, 2013

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Transparency. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands.

Business 147

Business Peer-to-peer Transparency Lead Ranking 147

Biznology

JANUARY 15, 2016

We are living in an age of growing skepticism and ebbing loyalty for many established brands. In 2013, the Boston Consulting Group surveyed 2,500 American consumers and found that authenticity was one of the main qualities that would attract them to a brand. Today consumers want authenticity. Like this post?

Branding 80

Branding Brand Identity Advertising Agencies Trust Marketing 80

Martech Advisor

MARCH 11, 2020

In this article, Reltio founder and CEO, Manish Sood, covers the two dominant solutions used to manage customer data: Master Data Management (MDM) and Customer Data Platforms ( CDP). CDPs: Customer Data Solutions for Marketers. First appearing in 2013, CDPs have become a popular go-to technology for marketers.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

SalesIntel

OCTOBER 26, 2022

Enter Software as a Service (SaaS) solutions. The traditional sales funnel model includes five stages: Awareness – the lead becomes aware of your brand while seeking solutions for challenges within their business. Decision – the lead is narrowing their focus and deciding whether this solution suits their needs.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

SnapApp

DECEMBER 14, 2016

Provide solutions and start them on the sales funnel. The best marketers are using digital marketing solutions to flag them when customers are actively downloading premium content on their sites or browsing trial signup pages. They'll be too afraid of missing out on that solution! High performers were also 8.6x Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62