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How to Use Wistia: A Step-by-Step Guide

Hubspot

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. In-depth analytics can tell you how your viewers engage with your content and whether or not they take action.

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The Dangers of Marketing Metrics Dependency

Hubspot

When it comes to marketing, the same can be said for your attitude toward analytics. As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. is this even a problem for CMOs and their marketing teams? CMOs and their marketing teams should embrace data.

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What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Hubspot

But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. In 2015, Litmus -- a web-based email creation, testing, and analytics company -- tracked over 13 billion email opens worldwide as part of its 2016 State of Email Report highlighting trends across all industries and verticals.

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30 DTC brands that showcased exceptional performance in Q4

ClickZ

Bombas Bombas, established in 2013, has consistently demonstrated growth and prosperity. The remarkable performance of Bombas is beneficial for all, as their sales directly correlate with their ability to donate to those in need. Why does it work? To date, the brand has donated over $2.5

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The content marketer’s secret weapon: using data as content

Parse.ly

When we write stories using data on our blog, our content analytics dashboard shows that they get three and a half more search referrals, four times more views per post, four times more engaged minutes, 13 times more social referrals, and 16 times more social interactions. Making the most of the data and your content. Shocking, I know.

Content 71
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable. CRM continues to evolve. The industry itself has grew 13.3%

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable. CRM continues to evolve. The industry itself has grew 13.3%

CRM 40