Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Burn Rate Web 2.0 100

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. billion on search marketing for the same purpose. That compares to $7 billion spent on direct mail and $4.5 With 18,500 business lists available for rent in the U.S.,

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Now I know that 2011 planning season is in full swing.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Lists became “tired&# as response rates drops. I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding. I think brand marketing in B2B was cut drastically in the recession.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Augmented Reality For B2B Marketing in 2011?" Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. Share your thoughts, post a comment.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Trackbacks & Pingbacks SEO Marketing Secret Revealed Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100