Engagio

OCTOBER 20, 2021

He learned the importance and essence of sales at a young age when he started a company when he was just 19 years old and ran it for approx 6 years. Vik started to fine-tune and acquire management consulting skills during his 6yr tenure at Accenture working with telecommunications across North America. About the Guest. Key takeaways.

Marketing Analytics Tools 71

Marketing Analytics Tools Cross-Selling DemandBase Curation 71

Engagio

JANUARY 19, 2021

All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. That’s a 5233% growth since 2011!).

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

ClickZ

NOVEMBER 9, 2020

Marketing technology (martech) touches every aspect of modern business, going far beyond the marketing department into sales, customer service, and deep into the realm of IT. Regardless of size, most companies are using some form of martech, from email automation tools like MailChimp to social media management tools like Sprout Social.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

FEBRUARY 25, 2021

Based on our experience, we recommend that you manage the algorithm’s complexity and the usability, explainability, and actionability of the results you display. In 2011, there were roughly 150 tech solutions, and by 2020 there were 8000. Marketing and Sales activities (campaign responses, email opens, meetings). Journey Stages.

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Biznology

FEBRUARY 23, 2015

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. IBM : developed a social sales program for their inside sales team.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. Data-Driven Marketing, Martech Opens Doors. SEO Brought Content Discovery to New Level.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52