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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web." › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark received a B.A.

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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. Exclusive videos & newsletters. All rights reserved.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Are All Leads Created Equal? Good leads. Quality leads.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Attack Quality Scores I did mention this briefly above, but it is worth making this a primary focal point.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Dollar Battle to Be Your Default Social Profile – 5 Essential Facebook Privacy Tips – 4 Tips for B2B Marketing on Facebook – The Local Advertising War Will Be a Clash of the Internet [.] Twitter Explo.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Reply theComplex 2011 January 3 at 3:28 pm Fantastic tips, Jeff! Provide “share this” buttons to Facebook and Twitter as a minimum 22.

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B2B marketers are stumbling in the dark

Online Marketing Institute

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