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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising.

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). eMarketer ). Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012. eMarketer ). MediaPost ). MediaPost ).

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. B2Bs Tap Social to Boost Search by eMarketer. The best 159 social websites by Populair.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

B2B marketers on average spend a higher percentage of their online budget on SEO (33%) than their B2C counterparts (22%), but less on PPC advertising (28% vs. 43%) and social media marketing (10% comapred to 15%). Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Social Media and C-Level Executives.

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8 Industry Experts Weigh in on the Toughest Social Media Topics

Hubspot

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? Jeff Bullas of JeffBullas.com noted 7 social media surprises from 2011: In July, Google+ launched, a new social network that no one apparently wanted. How do I reconcile this in my social analytics?

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. 26 Must-Have Negative Keywords for B2B PPC Campaigns - The Point , March 16, 2010. Loopfuse , June 30, 2010.