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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. In comparison, mid-market stalwart Act-On charges $1,150 per month for 10,000 names. AutoPilot was founded in 2011 and introduced the first version of its system in 2013.

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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

Parse.ly

to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. Here’s what we learned: (Want to hear for yourself?). Watch the full webinar.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Atlanta-based CallRail was founded in 2011. Here is our list, which is organized alphabetically and not in any order of importance.

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Third, continued and significant negative financial conditions have caused buyers to be more economic focused. Customers bought "products."

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19 Email Deliverability Terms Every Marketer Should Know

Hubspot

A 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared to 81% in the first half of 2011. 3) CAN–SPAM Act. If an email marketer uses a double opt-in, in order for a user to be added to an email list, they get sent an email with a confirmation link after they initially opt in.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Brinker notes that for all these significant touchpoints, marketers increasingly act as the central hub that owns these activities, similar to the way IT departments were once popularly the gatekeepers of all enterprise technology in the 1990s and early 2000s. SMX East 2017, Day 2.

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The State of the Blogosphere 2010

Online Marketing Institute

After all, the blogosphere at one point seemed to succumb to the allure of the statusphere and the effortlessness and trendiness of rapid-fire, micro publishing. But, something was lost in translation over the last few years… context. Today, 100 million Tweets flew across Twitter. collectively shared each month. The weapon of choice?

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