Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.    What was the King of Influence in this survey? 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Where do you think WOM fits into a traditional lead generation strategy ?

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

MARCH 30, 2005

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Nicely said, Esteban.-=

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150