Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer.

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Building a ROMI Calculator

delicious b2bmarketing

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation.

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CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: As if being AOR is a good thing! Who is Romi?

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CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Romi: As if being AOR is a good thing! Who is Romi?

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.”

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Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Modern B2B Marketing

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Tags: Accountability Thought Leader Interviews b2b marketing marketing roi Merry Elrick return on marketing investment ROMI The Truth About Marketing ROI thought leadership

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Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). If you are looking for an easy way to help you calculate ROMI, here are a few helpful links: To calculate ROMI for your website project, click here.

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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

I joined SAP as Head of North America Marketing in 2009. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer.

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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.