The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv.

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Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

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Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. Latest Research.

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Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. Latest Research. Let the Good Times Roll?

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ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. Is Return on Customer (ROC) a good business value. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Latest Research. Let the Good Times Roll?

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ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

. • Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. New TCO Calculator: EMC SMB Virtual Solutions Advi. Your Sales & Marketing Ready to Do Business with F.

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ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

The ShoreTel TCO Tool helps customers model this complexity and compare TCO categories, considering both near and long term costs across multiple UC solutions, and providing a vital tool for buyers to make well-informed value-based purchase decisions.&# New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

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Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers.

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Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

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Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. New TCO Calculator: EMC SMB Virtual Solutions Advi. ▼ September (18) Tech Media Publishers looking more Like Interactiv.

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The ROI Guy

AUGUST 5, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. ▼ August (22) Don't Just "Sell the Problem", Quantify It Alinean Sponsors TechTarget Online ROI Summit Alinean Adds Six New B2B Customers Alinean Named to Inc. Latest Research.

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ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". IT publisher Ziff Davis Enterprise (ZDE) indicates similarly that white papers are used frequently in buying decisions, used by 84.1% of IT buyers, consuming an average of 3.2

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Here are the top six benefits: 1. Latest Research.

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Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 9, 2010

These value-exchange patterns are different based on your customer types, the problems you help address, and the role your organization plays in solving them." New TCO Calculator: EMC SMB Virtual Solutions Advi. ▼ September (18) Tech Media Publishers looking more Like Interactiv. according to Forrester. Latest Research.

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The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Without customers, you dont have a business.&#

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. ▼ August (22) Don't Just "Sell the Problem", Quantify It Alinean Sponsors TechTarget Online ROI Summit Alinean Adds Six New B2B Customers Alinean Named to Inc. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. ▼ August (22) Don't Just "Sell the Problem", Quantify It Alinean Sponsors TechTarget Online ROI Summit Alinean Adds Six New B2B Customers Alinean Named to Inc. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100