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Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx

LeadsRX

Since 2009, Unbounce has helped hundreds of thousands of marketers in 100+ countries create high converting content and accelerate their business ROI. Over the past two years, Unbounce has begun to shape a new era of marketing by helping more SMB marketers experience the power of Conversion Intelligence solutions. About Unbounce.

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SMB IT Spending Recovers: Looking for ROI and Diagnostic Guidance

The ROI Guy

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. percent over 2009 spending levels."*

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. For SMB IT leaders, and the senior business managers and owners they report to, it is often easier to maintain the status-quo, than to take a chance and risk change.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. United States License.

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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Today, 100% of Symantec’s $300 million SMB sales run through this channel, which is operated for them by the SaaS outsourcing supplier Rainmaker Systems.