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B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

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B2B Lead Generation Blog: Top Six Lead Generation Challenges for the Complex Sale in 2006

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads.

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How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Copyright © 2010 Tiecas, Inc. Learn and “borrow” ideas from others: Let me make it clear here that I’m not advocating that you copy someone else’s blog. All Rights Reserved.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Copyright © 2010 Tiecas, Inc. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. of Tiecas, Inc.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Learn to differentiate between metrics and key performance indicators (KPI). Copyright © 2010 Tiecas, Inc. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. All Rights Reserved.

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B2B Lead Generation Blog: Asking for referrals does more than generate leads

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « The Revenue Roundtable launched!