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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! This entry was posted on Wednesday, April 6th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation. You can follow any responses to this entry through the RSS 2.0

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

Sources for more info on this story are: Creativity Online article, F*ck Smaller. Marketing News article, Marketing Across the Americas (requires login). This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. Make the Logo Disappear.

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Best Companies Don't Need Marketing

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The good ones are those that you don’t even think about until you decide to wear your marketer hat. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. That’s what makes them memorable. United States License.

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Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps.

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Killed By Powerpoint « The Effective Marketer

The Effective Marketer

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.

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