Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It makes sharing simple.

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Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 14, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Of course, *I* have an app for all that. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. Your points are good however.

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Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! All rights reserved.

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Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JUNE 7, 2010

[link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

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Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great thoughts, Laura! All rights reserved.

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Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MARCH 23, 2010

I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. So what can you do to bring them back?

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 15, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Social Media Paid Content Media Act-On 140

Convince & Convert

AUGUST 10, 2010

Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 26, 2010

[link] Social Media Filter RT @jaybaer 14 Things I Think I Think About Social Media [link] [link] Nat Finn blues RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Janet Stewart RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Karri Carlson "Nobody gives a shit about features and benefits."

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Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JUNE 2, 2010

Diesel cam- take pics in store & post direct to FB [link] maryfletcherjones I would totally use a feature like this! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. TrafficColeman ‘Signing Off” [link] Prosperity RT @julieodonn: Do you 'like' how I look in these jeans? All rights reserved.

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Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You can play with the Social Technographics Ladder data right here: 5. What’s Your One Thing? What’s the soul of your brand. Volvo = Safety.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. Then, of course they scaled up.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Another piece of advice I’d offer you is don’t get too caught up in budget.

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Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. No problem. Having ALL the tweets and Facebook messages on a single sheet is fascinating and satisfying.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off. All rights reserved.

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Paid Search Agency Content Social Media PR 136

Convince & Convert

JUNE 15, 2010

It is a paid feature, you buy credits and can do emails one at a time selectively. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This is a social address book, and social CRM application at each extreme. But I believe the other two Flowtown and Rapleaf are paid for tools also. All rights reserved.

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Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. There’s More Out There if You Look For It Every day, 22 million Americans eat at McDonald’s. All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

AUGUST 4, 2010

Almost invariably, the Chevy trucks have the sticker on the back featuring Calvin peeing on the Ford logo. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. And the Ford trucks have the pee on Chevy sticker. All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

MARCH 16, 2010

New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

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Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

SEPTEMBER 21, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

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Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently. That should be a very easy feature to add. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] jaybaer Great tip Ike. It's weird on RSS.

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Social Media Media Webinar Metrics Marketing & Strategy 164

Online Marketing Institute

OCTOBER 31, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses. All rights reserved.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. All rights reserved.

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Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

[link] [link] Ricardo Bueno Are You Slow Enough to Succeed in Social Media? link] [link] Social Media Filter RT @NealSchaffer Insightful read from @JayBaer (featuring Malcolm Gladwell) R U Slow Enough to Succeed in Social Media? link] [link] Steven Chau RT @jaybaer: Are You Slow Enough to Succeed in Social Media?

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