Prospectr

DECEMBER 10, 2018

Take a few minutes to look over the decision makers’ LinkedIn profile, the company website and their social media pages. The company’s website and LinkedIn profile is a great resource for finding out who within the company you should be addressing in your outreach.

Outreach 196

Outreach Ideal Customer Profiles B2B Case Study 196

Prospectr

MARCH 2, 2017

The first thought with most lead scoring practices is to assign positive values when a prospect takes certain actions on your website. For example, this could include the number and time frequency of website visits and content consumed. Most of the prospects that visit your website won’t be ready to buy or talk to sales.

Lead Scoring 196

Lead Scoring Lead Ranking Practices Effectiveness 196

Prospectr

FEBRUARY 28, 2017

Autoresponder campaigns when prospects take various actions on your website (downloading a white paper or case study, signing up for a demo, or joining your email list). With emails, for example, one Experian study found personalized emails drive 6 times more revenue than generic email blasts. How do you personalize in email?

Tactics 164

Tactics Lead Scoring Lead Ranking Autoresponders 164

Prospectr

APRIL 14, 2017

You could add links to reputable websites you’ve been published at. Since people are showing an interest in you, some will also go to your website and check out your services and pricing. You can offer email sign-up forms throughout your website to build your email list. Basically, any third-party credibility rocks here.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188