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Digital B2B Marketing

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Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

MARCH 28, 2012

Here is one example from TechTarget : eBooks are earlier than white papers which are earlier than virtual trade shows? Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Yeah, right.

Buyer's Journey 100
Buyer's Journey Trade Show Content B2B Sales 100
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The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

JULY 11, 2013

Increased booth traffic at trade shows. In addition, if you are asking visitors to register for content and they already value your perspective, they are more likely to value the content you are offering as well! This list goes on. More inbound contacts. Higher click rates in search. Better open rates in emails.

Lead Generation 100
Lead Generation Lead Ranking Lead Scoring Generation 100
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