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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Word of mouth can have a snowball effect, bringing in new customers and contributing to organic growth. SWOT and Competitive Analysis : Reevaluate your business’s strengths, weaknesses, opportunities, and threats. Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. Review your bench.

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Key Account Management: The Ultimate Guide

Hubspot

Obviously, you still want to provide excellent customer service and support to promote word-of-mouth marketing and high retention rates.). Starting a KAM program requires organization-wide change, support from the C-suite, hiring and training employees, and implementing new processes. Can you "land and expand"? Collaborate.

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B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

markempa

Train your sales people on how to optimize your lead generation investment and give your feedback. Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Centralize the lead qualification process.

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How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

She shares the 5-step process to become a big fish: Find the smallest category Obsess over an underserved segment Give them a compelling reason to switch Benefit from word-of-mouth from early adopters Dominate the market, rinse, repeat. A high level SWOT analysis. Bringing Things Together: Anatomy of Money Making Product Pages.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

This model is easy to build, but harder to scale, because it takes time and money to hire and train a full sales organization. This information tells you where each rep needs to improve and potentially receive more training. In this phase, you will focus on maintaining your customer relationships and spreading good word-of-mouth.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). What B2B Readers Want, Circa 2010 , February 2, 2010. Time to Kill the Press Release? July 8, 2010. Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010.

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B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Business-to-business marketers are under-appreciated and under-trained. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 » Lead generation for the complex sale (book update) I am back!