KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data


This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries. Market Segmentation : The market segmentation with the help of NAICS or SIC code helps the marketers in deducing which industries entail the major chunk of personas that a company wishes to target. VisiStat, Inc.,

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

This includes the full rig: outbound email, multi-step nurture campaigns, landing pages and forms, lead scoring, Web visitor tracking (licensed from VisiStat and quite impressive), and a sales automation module that can work as a stand-alone CRM system or integrate with , NetSuite , Google Apps , or Capsule CRM , a $12 per month per user system also aimed at small business. These rules can be used in segmentation, lead scoring, and sales alerts.


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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Projects in this category include acquisitions, direct marketing to capture competitors customers, win-back programs, new channel programs, new products in new market segment capture programs, new geography go-to-market programs, new demographics capture programs or new e-commerce sites. Holiday Wish 1: On-demand CRM Solutions Twitter Updates Facebook Badge Followers Visistat Simple template.