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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries. Market Segmentation : The market segmentation with the help of NAICS or SIC code helps the marketers in deducing which industries entail the major chunk of personas that a company wishes to target. VisiStat, Inc.,

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

These rules can be used in segmentation, lead scoring, and sales alerts. It greatly expanded its features in 2010 and now offers a marketing automation system starting at $500 per month. This is a helpful middle ground between rules that treat all pages the same (e.g.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice. Powered by Blogger.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Projects in this category include acquisitions, direct marketing to capture competitors customers, win-back programs, new channel programs, new products in new market segment capture programs, new geography go-to-market programs, new demographics capture programs or new e-commerce sites. Powered by Blogger.

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