Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. Why Use Account-Based Marketing?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

LeadSquared

NOVEMBER 4, 2020

Amidst the unforeseen challenges and volatile market, the safest bet is being human-centric in all your marketing and sales efforts. In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals. How has the 2020-21 pandemic affected enterprise marketing?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

TrustRadius Marketing

DECEMBER 4, 2019

Email is a vital force in your marketing strategy, but not your only line of communication with customers. . As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . Email Marketing Software.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Unbound B2B

JANUARY 16, 2023

Quick Summary: Traditional SaaS marketing strategies and plans are not valid today. Creating a buyer persona is the first step in drafting a SaaS marketing plan. It is essential to monitor your SaaS marketing plans to achieve consistent results. And this trend is only expected to continue. Let’s start with the basics.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation. through SMS text, email, and even direct mail).

Multi-Channel 48

Multi-Channel Advertising Channels Paid Search Agency Planning 48

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

Convert

OCTOBER 25, 2022

Build a team with the right competencies. For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. Your A/B test should run long enough to account for 1-2 sales cycles.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59