Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

JUNE 7, 2011

For example, scheduling updates, pulling in from your RSS feed, these are all great time savers. As a SME owner, you are expected to wear a lot of hats. New Webinar: The Science of Website Redesign. Register for this free webinar so you can construct your website in the context of a greater Internet marketing strategy.

Small Business Marketing 28

Small Business Marketing Social Media Social Marketing Media 28

Buzz Marketing for Technology

JULY 24, 2008

Sometimes the “goal&# is simply to attend a webinar; sometimes it’s to work on something in Captivate, Flash, or CSS. I don’t think my SME had ever thought of it that way though, and I suspect I’m actually in the minority for setting aside the time each week. Subscribe by RSS feed. Entries (RSS).

SME 100

SME RSS Web 2.0 Wiki 100

Online Marketing Institute

NOVEMBER 2, 2010

Traditionally" (see American Marketing Association & Brainshark webinar) this has meant that between 70-90% of marketing collateral goes completely untouched and unused by sales staff. And can we also try and focus a leeetle bit more on how B2B Marketing Best Practice impacts on B2B Selling Best Practice?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. [link] unruh ann has a point – it's all about the content.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125