article thumbnail

Better B2B segmentation: Four steps and a case study

Savanta

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. Subscribe and receive new posts by RSS. Contrast this with another experience.

article thumbnail

4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

So, how can content curation be best used to boost SME marketing? Although RSS feeds may seem like an outdated way of receiving news, it can be perfect for finding content as and when it’s published online. Content curation, at its best, displays amazing content that your audience wouldn’t have seen elsewhere.

Curation 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Searching for Expertise - LinkedIn Answers

Buzz Marketing for Technology

for Learning Professionals where someone said: I am currently trying to find a SME experienced with Moodle (a CMS/LMS) and WizIQ (synchronous web class technology). Note: the screen casts do not appear in my RSS reader - not sure if you will see it in yours. Yesterday I created a screen cast on LinkedIn for Finding Expertise.

Ning 100
article thumbnail

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). You can follow any responses to this entry through the RSS 2.0 Given the organizational and culture change issues, someone who is an insider and onsite is an important success criteria.

article thumbnail

5 Social Media Marketing Tips for Small Businesses

Hubspot

For example, scheduling updates, pulling in from your RSS feed, these are all great time savers. As a SME owner, you are expected to wear a lot of hats. Instead, having 5 or 10 qualified leads will add much more to your bottom line. Does this mean you can’t streamline the process? Of course not! Some automation is okay.

article thumbnail

Improving Family Life, One Blog Post at a Time

Convince & Convert

Michael Stelzner, SME and My Kids’ Adventures @mike_stelzner. The RSS feed is: [link]. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now . Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Tweetable Moments.

SME 123