Scoop.it

MARCH 26, 2019

Sales scripts. Essentially, content that keeps high-value prospects educated, engaged and moving through the sales cycle. With each well-positioned piece of content, a sales rep will have an easier time converting a prospect into a happy customer. Case Studies and Testimonials. Ebooks and whitepapers.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Create (generation of “original” demand, focusing on quality, i.e. generating a better lead for sales). Accelerate (help sales move deals more quickly through the pipeline).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

SalesIntel

JULY 12, 2021

Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. In this article, you’ll learn about: How sales and marketing lead revenue growth. The primary challenges limiting sales and marketing. Sales and marketing are the pillars of any B2B company.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Vidyard

OCTOBER 19, 2017

Online and interactive video is become an increasingly important part of today’s digital marketing, lead generation, and demand gen programs, partly because it can help you reach a broader audience, but more importantly because it can help you boost conversion rates across the myriad of programs that you’re already running today.

Top of Funnel 57

Top of Funnel Demand Video Marketing Webinar Metrics 57

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing? How important is it?

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Vidyard

FEBRUARY 18, 2021

Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Innovators Leading the Charge With Video Trends 2.2.1 Paid is Shortening Deal Cycles 2.2.2 Flight Centre Travel Group Modernizes its Sales Process 3. Innovators Leading the Charge With Video Trends 3.2.1

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

FEBRUARY 18, 2021

Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Innovators Leading the Charge With Video Trends 2.2.1 Paid is Shortening Deal Cycles 2.2.2 Flight Centre Travel Group Modernizes its Sales Process 3. Innovators Leading the Charge With Video Trends 3.2.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65