Testing Mind Map Series: How to Think Like a CRO Pro (Part 13)
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APRIL 22, 2022
When it comes to optimization, there are few people as well-versed as Alex Birkett. Alex says it’s a combination of disciplines, including copywriting and experimentation. It’s about building the right system and processes to reduce (not eliminate) uncertainty. Interview with Alex Birkett. Alex, tell us about yourself.
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