The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. Marketing is all about sharing a message. Bring in guests and use your listener data. Take transcript snippets and write blogs around the topic. What’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Terminus

NOVEMBER 11, 2019

Invest Your Resources Wisely. You still have to spend your precious resources wisely if you’re going to hit your growth projections. We knew that to hit our targets, we were going to have to be laser-focused with the resources that we had available to us.” ” – Daniel Day, Director of ABM at Snowflake.

Ideal Customer Profiles 20

Ideal Customer Profiles Account Based Marketing ABM Multi-Channel 20

Engagio

JUNE 16, 2020

Since then, we’ve grown to support over 200+ customers – including Anaplan, Atlassian, Coupa, Cognizant, New Relic, Snowflake, Trend Micro, and Vonage – with their account-based engagement efforts. A Shared Vision for B2B Marketing. Data (B2B customer data platform).

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Metadata

MARCH 18, 2021

So you use the same API is open source library, but then you have a nice user interface to turn on and off the data flow and configure and filter it and stuff like that. Do you want to maybe introduce yourself briefly? Ilya Volodarsky: Sure. So I am one of the co-founders of Segment. I’m like, “Oh, thank god. Some normals.”

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52