Zoominfo
JULY 2, 2020
For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Find the right tool. Yet not all marketing automation platforms are created equal; success often relies on which tool you choose. Get the right people on board.
Zoominfo
JULY 2, 2020
For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Find the right tool. Yet not all marketing automation platforms are created equal; success often relies on which tool you choose.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kabbage
NOVEMBER 29, 2016
Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). reported being confident.
Customer Experience Matrix
APRIL 25, 2013
Given how much vendors and analysts love to create new categories, I’m genuinely perplexed that no one has yet named this one. Some interaction managers do create predictive models, and the really big vendors (IBM, SAS, Oracle) have all three key components (CDI, real-time decisions, and predictive models) somewhere in their stables.
chiefmartech
MARCH 20, 2018
It’s notable that most of the tools in their stack fall into that combined category in the middle, maintaining continuity with customers from their first pre-sales touchpoints through post-sales relationships. Every tool has its purpose and place. We learn a lot from glimpsing these real-world examples of marketing stacks. (It’s
Adobe Experience Cloud Blog
JUNE 13, 2017
For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora.
ANNUITAS
SEPTEMBER 7, 2010
But blaming the “tool” is a knee-jerk reaction, often followed by replacing it with another, and then another. Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology. This particular case is indicative of how many respond when things don’t work out as intended.
Expert insights. Personalized for you.
246 
Let's personalize your content