5 Reasons Why Marketing and Sales Technology Just Won’t Work
ANNUITAS
SEPTEMBER 7, 2010
But blaming the “tool” is a knee-jerk reaction, often followed by replacing it with another, and then another. Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology. This particular case is indicative of how many respond when things don’t work out as intended.
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