B2B Marketing Traction

JANUARY 21, 2010

The show even has a web site where you can create your own Madmen avatar. The disruptive technology of the Internet has led to a tremendous paradigm shift in how people buy. That means we have to change how we sell. The buyer’s preference is to access information when and how they want or need it. Madmen Are Out.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

Adobe Experience Cloud Blog

OCTOBER 15, 2013

Author: Jon Miller I come to my career in marketing by way of a degree in Physics. I don’t regret the fact I studied physics — and not something more mainstream for my profession like business, marketing, or economics — because physics trained me to think in a rigorous, quantitative way. Adamantine Physics versus Squishy Marketing?

Ad Frequency 48

Ad Frequency Budget Programs Ad Exchange Marketing Budget 48

B2B Marketing Traction

OCTOBER 1, 2009

A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” ” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling.

Psychographics 100

Psychographics Campaigns Planning RSS 100