markempa
MAY 4, 2005
« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.
Webbiquity
FEBRUARY 4, 2013
Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches.
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Webbiquity
MAY 4, 2010
Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. A SWOT analysis is one helpful tool to develop killer topics for blog posts. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.
markempa
MAY 18, 2007
Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do your lead generation messaging align with your target audiences needs?
markempa
MAY 18, 2005
« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.; Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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