Webbiquity

FEBRUARY 4, 2013

Chapter 10 in this section includes excellent examples of using calendars to sequence different tactics, for example the different types of PR and social media marketing activities utilized leading up to and then following up on a major trade show or industry event.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Hubspot

MARCH 18, 2019

Using both traditional and creative techniques to develop relationships with customer stakeholders (including [going to events and trade shows, networking on social media, getting warm introductions, etc.]). You should also regularly run a SWOT (Strengths, Weaknesses, external Opportunities, external Threats) analysis.

Work Management 84

Work Management Marketing Management Cross-Selling Customer Satisfaction 84

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. A SWOT analysis is one helpful tool to develop killer topics for blog posts. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.

RSS 100

RSS Digg Tagging SWOT 100

Hubspot

NOVEMBER 17, 2010

One is to go to an industry trade show and collect as much of the literature as you can. You can start with a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Collect information. There are several ways to do this. The other is to analyze their website for content. Create a grid.

SWOT 28

SWOT Planning Webinar Metrics Trade Show 28

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do your lead generation messaging align with your target audiences needs?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Hubspot

JULY 25, 2019

You can do this by meeting with them in person at conferences, trade shows, or events related to your industry. Conduct a SWOT Analysis. This is where SWOT analysis comes in handy — SWOT stands for strengths, weaknesses, opportunities, and threats. It’s no secret cold calls are less effective than they once were.

SWOT 82

SWOT Paid Search Agency Work Management Marketing Management 82

Hinge Marketing

JUNE 5, 2017

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Associations/Trade Shows. You want to do everything you can to root your planning process in reality.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

markempa

MAY 18, 2005

« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Hinge Marketing

SEPTEMBER 11, 2017

If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Associations/Trade Shows. Without a clearly defined set of goals, your marketing is likely to be unfocused and…. Click To Tweet. Direct Mail.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96