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B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool

markempa

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

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Book Review: Marketing in the Round

Webbiquity

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Think of marketing as the hub.

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B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

markempa

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Discuss common concerns raised by potential customers and how the sales team is addressing them and develop solutions together.

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The Importance of Hiring an Integrated Marketing Agency

Stevens & Tate

Develop a public relations (PR) strategy to engage with your target audience across many channels. This process includes a thorough consultation, SWOT analysis, budget evaluation, marketing plan development and execution, communications strategy, and messaging approach. Develop a traditional outbound marketing strategy.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Mike Moran ( @MikeMoran ) + others.

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B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.; Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the right objectives and KPIs for that plan, brainstorm content ideas and map these across your funnel, and create a timeline for your content plans. A Press Release Template. 50 Call-to-Action Templates.