SmartBug Media

JANUARY 21, 2019

This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. Build Personas to Make Sales More Efficient. Create Case Studies and Broaden Calls to Action.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

SnapApp

DECEMBER 14, 2016

Segment these campaigns based on each persona of yours and speak to their unique needs. CEO at Vertical Measures. Be usefully original - add some unique research into your content and develop a consistent style signature so you truly stand apart. Provide solutions and start them on the sales funnel. Back to top. Arnie Kuenn.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

PathFactory

SEPTEMBER 19, 2018

We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. Kellie : We’re pulling folks in more through niche publications in industry verticals. What was the last email you received from a vendor or salesperson that caught your eye? Why was it memorable?

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40