Litmus

AUGUST 2, 2021

Privacy & trust. It’s hard to believe we’re already well into the second half of the year. Let’s take a moment to look at how our predictions for this year have been coming along. Accurate personalization. DMARC adoption because of BIMI. Newsletters. Humanity and empathy messaging. Team morale (and keeping it high). Don’t worry.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. Even consumer reviews and peer recommendations are suspect in a world where people don’t trust that they’re genuine.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Sprout Social

AUGUST 21, 2023

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Sprout Social

FEBRUARY 26, 2024

Being engaged on social is vital to protecting their brand and retaining customers. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Enterprise Management 64

Enterprise Management Brand Identity Branding Work Management 64

Allocadia

APRIL 16, 2019

These traits make CMOs great leaders for transformation and growth initiatives, but may also explain some of the relationship challenges they face when working with their peers. According to a recent study by Russell Reynolds Associates, CMOs think differently than their C-suite colleagues. Finance values predictability over all else.

Planning 40

Planning Work Management Marketing Management Buy 40

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52