Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Sprout Social

JUNE 27, 2023

Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. I believe professionals working at B2B companies often get in their own way, overcomplicate how they market their product or service and think because they’re B2B, they have to be buttoned up and can only go to market a certain way.

Marketing AI 93

Marketing AI Creativity Burn Rate B2B Thought Leadership 93

Webbiquity

OCTOBER 8, 2019

While there are certainly complex consumer purchases (houses, cars) and simple B2B purchases (a new stapler, some whiteboard markers), in general business products and services have a greater degree of complexity. But in the business world, products and services often impact multiple users across different functions. C omplexity.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

Heinz Marketing

JULY 16, 2018

I’ve heard it described as P2P, people to people. They have some amazing copywriting and storytelling that they’ve done from when Tiger Woods first came on the scene, and his whole Welcome World, and Hello World campaign. We think of B2B as business to business. Dave: I go back and study Apple and those ads.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41