ccpa 
Martech
JANUARY 27, 2023
Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. Other duties. Other laws.
Unbounce
MARCH 30, 2021
With Apple’s latest iOS update, iPhone users will be able to opt-out of behavioral and demographic tracking on apps. Heck, they’re invited to opt out.) Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram.
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Act-On
FEBRUARY 26, 2024
Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Above the Fold? What is Account-Based Advertising? What is an Ad Click?
ClickZ
FEBRUARY 18, 2020
30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. They were my first foray into the marketing technology space.
Single Grain
MARCH 16, 2020
Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. You know – the one that you put in your shopping cart but then decided to get later? If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies.
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