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ViewPoint
JANUARY 26, 2012
The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. With 18,500 business lists available for rent in the U.S.,
Martech
JUNE 27, 2023
This is a classic content marketing play whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, videos and all information intended to help visitors learn and present themselves as their trusted partner in that task. Survey constituents for their input. They’ll leave. Get MarTech!
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